ABOUT FOLLOW THE SIGNS (FTS), LLC. 

FTS was founded in 2004 by Former Big Tobacco Marketing Executive, La Tanisha C. Wright. She is an internationally-known and nationally acclaimed tobacco control and anti-bullying advocate and author.
 
Ms. Wright has been described as one of the foremost experts on predatory tobacco industry retail marketing tactics. She has inspired a more aggressive fight to end the global tobacco epidemic, while motivating youth and adults to overcome life’s challenges in order to make a difference in the lives of others. 
 
Ms. Wright has the ability to captivate sizable audiences. She has excellent command over her information and delivers it with passion that evokes a range of emotions. She has a profound gift of delivering important, thought-provoking messages in a manner that motivates action. 
 

MISSION

The mission of FTS is to 1) reduce tobacco-related disease, disability, and death by increasing awareness of tobacco industry retail marketing aimed at increasing tobacco use, youth access to tobacco, and nicotine addiction; and to 2) motivate youth and adults to practice resilience while enduring stress, bullying, abusive/unhealthy relationships, and other life challenges.

SERVICES 

• Keynotes & Breakout Sessions
• Workshops & Tobacco Retail Market Visits
• Webinars, Ongoing Technical Assistance & Consulting

On-site speaking and training services are available for a wide range of audiences. Focus areas include, but are not limited to:

• Tobacco prevention, cessation, and control
• Bullying (school and workplace)
• Unhealthy/abusive relationships (physical, sexual, verbal, spiritual, and financial)
• Overcoming fears of public speaking

PRODUCTS

  FILM

• Big Tobacco, Young Targets is a 50-minute global investigative film that exposes tobacco industry youth targeting. Click here to view the film.

  MEMOIR (Paperback & Ebook)

• Corporate Bullying Saved My Life: Overcoming Life's Challenges (Order Now!) View the book trailer! (Click here!)

  TRAIN THE TRAINER MANUALS (Offered with select workshops)

MEDIA KIT

• Click Here

SOCIAL MEDIA

• Follow, like, and/or visit Follow the Signs on Instagram, Twitter, Facebook, and YouTube by searching “FollowLaTanisha”. 

ANNUAL TRAINING (ATLANTA, GA)

• Taking an Aggressive Approach Towards Reducing the Impact of Tobacco at Retail

KEYNOTES/ BREAKOUTS 

• Tobacco Marketing on College Campuses
• Tobacco Marketing to Vulnerable Populations
• Tobacco Retail Practices in African American & Low Socioeconomic Status Communities
• Tobacco Retail Marketing in Rural Communities
• Tobacco Retail Pricing & Promotion Strategies
• Tobacco Retail Product Placement Strategies
• Conducting Retail Assessments to Expose Disparity in Access to Tobacco Products
• Intro to Public Speaking
• The Impact of Tobacco Retail Contracts on Tobacco Industry Presence, Tobacco Sales, Morbidity and Mortality 
• The Power of One: How I Overcame Bullying (Ms. Wright’s Inspirational Life Journey)
• Top TEN Ways the Tobacco Industry Preys at Retail

   YOUTH (GRADES 7-12)

• Tobaco Direct Mail Promotions, Sponsorships, and Brand Websites 
• Tobacco Job Recruiters want YOU! 
• Tobacco Retail Marketing Targeted at Youth

WORKSHOPS

• Understanding Tobacco Industry Retail Contracts (1 - 1.5 day workshop)
• Tobacco Retail Marketing Targeted at Vulnerable Populations (4 hours)

   
  YOUTH (GRADES 7-12)

• Understanding Predatory Tobacco Industry Retail Marketing (2 - 6 hours workshop)