FTS Fact Sheet

ABOUT FOLLOW THE SIGNS (FTS), LLC. 

FTS was founded in 2004 by Former Big Tobacco Marketing Executive, La Tanisha C. Wright. She is an internationally-known and nationally acclaimed tobacco control and anti-bullying advocate and author.
 
Ms. Wright has been described as one of the foremost experts on predatory tobacco industry retail marketing tactics. She has inspired a more aggressive fight to end the global tobacco epidemic, while motivating youth and adults to overcome life’s challenges in order to make a difference in the lives of others. 
 
Ms. Wright has the ability to captivate sizable audiences. She has excellent command over her information and delivers it with passion that evokes a range of emotions. She has a profound gift of delivering important, thought-provoking messages in a manner that motivates action. 
 

MISSION

The mission of FTS is to 1) reduce tobacco-related disease, disability, and death by increasing awareness of tobacco industry retail marketing aimed at increasing tobacco use, youth access to tobacco, and nicotine addiction; and to 2) motivate youth and adults to practice resilience while enduring stress, bullying, abusive/unhealthy relationships, and other life challenges.


SERVICES 

  • Keynotes & Breakout Sessions
  • Workshops & Tobacco Retail Market Visits
  • Webinars, Ongoing Technical Assistance & Consulting

On-site speaking and training services are available for a wide range of audiences. Focus areas include, but are not limited to:

  • Tobacco prevention, cessation, and control
  • Bullying (school and workplace)
  • Unhealthy/abusive relationships (physical, sexual, verbal, spiritual, and financial)
  • Overcoming fears of public speaking
‚Äč            

PRODUCTS

  FILM
  • Big Tobacco, Young Targets is a 50-minute global investigative film that exposes tobacco industry youth targeting. Click here to view the film.

  MEMOIR (Paperback & Ebook)
  TRAIN THE TRAINER MANUALS (Offered with select workshops)


MEDIA KIT


SOCIAL MEDIA

  • Follow, like, and/or visit Follow the Signs on Instagram, Twitter, Facebook, and YouTube by searching “FollowLaTanisha”. 

ANNUAL TRAINING (ATLANTA, GA)

  • Taking an Aggressive Approach Towards Reducing the Impact of Tobacco at Retail

KEYNOTES/ BREAKOUTS 

  • Tobacco Marketing on College Campuses
  • Tobacco Marketing to Vulnerable Populations
  • Tobacco Retail Practices in African American & Low Socioeconomic Status Communities
  • Tobacco Retail Marketing in Rural Communities
  • Tobacco Retail Pricing & Promotion Strategies
  • Tobacco Retail Product Placement Strategies
  • Conducting Retail Assessments to Expose Disparity in Access to Tobacco Products
  • Intro to Public Speaking
  • The Impact of Tobacco Retail Contracts on Tobacco Industry Presence, Tobacco Sales, Morbidity and Mortality 
  • The Power of One: How I Overcame Bullying (Ms. Wright’s Inspirational Life Journey)
  • Top TEN Ways the Tobacco Industry Preys at Retail

   YOUTH (GRADES 7-12)
  • Tobaco Direct Mail Promotions, Sponsorships, and Brand Websites 
  • Tobacco Job Recruiters want YOU! 
  • Tobacco Retail Marketing Targeted at Youth


WORKSHOPS

  • Understanding Tobacco Industry Retail Contracts (1 - 1.5 day workshop)
  • Tobacco Retail Marketing Targeted at Vulnerable Populations (4 hours)
   
  YOUTH (GRADES 7-12)

  • Understanding Predatory Tobacco Industry Retail Marketing (2 - 6 hours workshop)

 


Address:

Follow the Signs (FTS), LLC
PO Box 18772 Atlanta, GA 31126


Office:

678-799-7549


Email:

LaTanisha@Follow-the-Signs.com


Website:

www.Follow-the-Signs.com