ABOUT FOLLOW THE SIGNS (FTS), LLC. 

FTS was founded in 2004 by Former Big Tobacco Marketing Executive, La Tanisha C. Wright. She is an internationally-known and nationally acclaimed tobacco control and anti-bullying advocate and author.
 
Ms. Wright has been described as one of the foremost experts on predatory tobacco industry retail marketing tactics. She has inspired a more aggressive fight to end the global tobacco epidemic, while motivating youth and adults to overcome life’s challenges in order to make a difference in the lives of others. 
 
Ms. Wright has the ability to captivate sizable audiences. She has excellent command over her information and delivers it with passion that evokes a range of emotions. She has a profound gift of delivering important, thought-provoking messages in a manner that motivates action. 
 

MISSION

The mission of FTS is to 1) reduce tobacco-related morbidity and mortality by raising awareness of tobacco industry retail marketing aimed at increasing tobacco use, youth access to tobacco, and nicotine addiction; and to 2) motivate youth and adults to practice resilience while enduring stress, bullying, unhealthy relationships, and other life challenges.

SERVICES 

• Comprehensive Tobacco Retail Training Program
• Keynotes & Breakout Sessions
• Workshops
• Tobacco Retail Market Visits
• Webinars, Ongoing Technical Assistance & Consulting

On-site speaking and training services are available for a wide range of audiences. Focus areas include, but are not limited to:

• Tobacco prevention, cessation, and control
• Bullying (school and workplace)
• Unhealthy/abusive relationships (physical, sexual, verbal, spiritual, and financial)
• Overcoming fears of public speaking

PRODUCTS

  FILM

• Big Tobacco, Young Targets is a 50-minute global investigative film that exposes tobacco industry youth targeting. Click here to view the film.

  MEMOIR (Paperback & Ebook)

• Corporate Bullying Saved My Life: Overcoming Life's Challenges Click here

  TRAIN THE TRAINER MANUALS (Offered with select workshops)

MEDIA KIT

• Click Here

SOCIAL MEDIA

• Follow, like, and/or visit Follow the Signs on Instagram, Twitter, Facebook, and YouTube by searching “FollowLaTanisha”. 

COMPREHENSIVE RETAIL TRAINING PROGRAM 

• Tobacco Point-of-Sale Crash Course. Comprehensive, interactive training for those new to tobacco control and/or interested in taking a more aggressive approach towards reducing the impact of tobacco marketing at retail. Click here

KEYNOTES/BREAKOUTS 

• Big Tobacco Retail Marketing (youth grades 7-12): Click here
• Conquering Fear of Public Speaking: Click here
• Corporate Bullying Saved My Life: Overcoming Life’s Challenges: Click here
• Focus vs. Non-Focus: How Tobacco Industry Retail Marketing Varies by Community: Click here
• Predatory Tobacco Industry Retail Marketing Practices in African American Communities: Click here
• Tobacco Industry Direct Mail Promotions, Sweepstakes, Sponsorships, and Brand Websites: Click here
• Tobacco Industry Recruiting Practices: Hiring Recent College Grads & Non-Tobacco Users: Click here
• Tobacco Industry Retail Marketing in Rural Communities: Click here
• Tobacco Industry Retail Marketing: Price and Promotion Strategies: Click here
• Tobacco Industry Retail Marketing: Product Placement Strategies: Click here
• Tobacco Retail Industry Marketing: Tobacco Presence (Advertising) Strategies: Click here

WORKSHOPS

• Big Tobacco Retail Marketing (youth grades 7-12): Click here
• Conducting Retail Assessments to Expose Disparities in Access to Tobacco: Click here
• Tobacco Industry Retail Marketing: Targeting the Homeless & Vulnerable: Click here

RETAIL MARKET VISIT

• Tobacco Industry Retail Surveillance: Click here